What does the Chrome and Android Privacy Sandbox aim to achieve?
The Privacy Sandbox proposes to re-create third-party cookie tracking methods.
The Privacy Sandbox proposes to use anonymized PII to target and measure user activity.
The Privacy Sandbox proposes to maintain the status quo, but with far more control to opt out.
The Privacy Sandbox proposes to limit cross-site and cross-app user tracking on Chrome and Android.
Correct Answer
The Privacy Sandbox proposes to limit cross-site and cross-app user tracking on Chrome and Android.
Topics in this question
About the Privacy for Agencies and Partners Certification
The Privacy for Agencies and Partners Certification is about advertising in a privacy-first world: collecting first-party data with consent, using consent mode and enhanced conversions, and measuring performance when cookies and identifiers are limited.
Exam guide and all 74 Privacy for Agencies questions →Related Privacy for Agencies questions
- 1How will the Chrome and Android Privacy Sandbox APIs be used by ad tech companies, including Google Ads product offerings?
- 2While communicating about the Chrome and Android Privacy Sandbox, which of the two following statements would you use?Multiple correct
- 3Using machine learning to model and plug gaps in data when users opt out of collection results in a more accurate picture of website and app performance, while also remaining privacy safe.
- 4Google Analytics for Firebase offers three features: using first-party data while respecting user privacy, control over user data collection, retention, and removal, and event-centric, in-app behavioral analytics.Multiple correct
- 5The Chrome and Android Privacy Sandbox supports which two key advertising use cases?Multiple correct
- 6Which Chrome and Android Privacy Sandbox API aims to measure campaign performance without third-party cookies?