You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
Funnel exploration
Cohort explorations
Segment overlap
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Official documentation: https://support.google.com/analytics/answer/9327972
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About the Google Analytics Certification (GA4)
The Google Analytics Certification tests your understanding of GA4: how data is collected through events, how accounts, properties and data streams fit together, and how to use standard reports, explorations and audiences to answer business questions.
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- 1You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?
- 2If you were in your Google Analytics property’s Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?
- 3In Google Analytics 4 (GA4) , standard reports provide a good overview — but when you need deeper insights , you turn to Explorations . The GA4 Certification exam frequently includes questions about Explorations, particularly how to use funnel analysis , path exploration , and segment overlap . This article breaks down each Exploration type, explains when to use it, and prepares you for the logic used in real exam questions. Explorations are custom, interactive reports in GA4 that allow marketers and analysts to: You can access Explorations from the “Explore” section in the GA4 interface. Used to analyze how users progress through a defined series of steps , such as:
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- 5A marketing manager needs to grant a colleague access to their Google Analytics property. The colleague's responsibility is to build custom reports in the Explore workspace, but they shouldn't have permission to manage other users or alter property-level settings. Which user role should the manager assign to this colleague?Explained
- 6An analyst changes the attribution model for their Google Analytics property from Last click to Data-driven. Which dimensions will reflect this new attribution setting?Explained