Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?
Ads with less than a quarter of their time viewed
Ads that have no actors or subjects involved
Ads that offer four different types of discounts
Ads with a person speaking directly to the camera
Correct Answer
Ads with a person speaking directly to the camera
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About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
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- 1Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)Multiple correct
- 2Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
- 3Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?
- 4Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars. She tells them that, with data and tools, google powers YouTube and delivers proven results. What other reason could Jane give to convince her client to use YouTube?
- 5Jana is building new creatives for her Youtube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers. What recommendation from the ABCDs has she yet to implement?
- 6Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?