AC

What information can YouTube Analytics provide about where people are watching your videos?

Engagement and drop-off
Bounce rate and sessions
Date of visit and restarts
Traffic source and device

Correct Answer

Traffic source and device

Topics in this question

About the Google Ads Video Certification

The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…

Exam guide and all 453 Google Ads Video questions →

Related Google Ads Video questions

  1. 1What can YouTube Analytics tell you about what people are watching on your client’s channel?
  2. 2YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?
  3. 3Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?
  4. 4Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?
  5. 5What report should you produce in YouTube Analytics to see where viewers found your brand’s content?
  6. 6Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?