AC

What constitutes a video engagement conversion in a TrueView for action campaign?

User sees an impression of the ad and converts within 24 hours.
User watches 10 seconds of the ad and converts within seven days.
User watches the entirety of the ad and coverts within 30 days.
User watches 10 seconds of the ad and converts within three days.

Correct Answer

User watches 10 seconds of the ad and converts within three days.

Topics in this question

About the Google Ads Video Certification

The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…

Exam guide and all 453 Google Ads Video questions →

Related Google Ads Video questions

  1. 1What counts as a view-through conversion in a TrueView for action campaign?
  2. 2Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?
  3. 3In a Demand Gen campaign, a conversion is counted when it's completed following a user watching 10 seconds of an in-stream video or 5 seconds of a Short when the user has an option to skip. What is this called?Explained
  4. 4Why should you opt into optimised targeting when creating a video action campaign?
  5. 5Why is it a good idea to opt into optimised targeting when creating a video action campaign?
  6. 6When creating a video action campaign, why is it a good idea to opt into optimised targeting?