Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
A) The targeting options that were used
B) Clickthrough rate (CTR) and cost-per-click (CPC)
C) View rate and cost-per-click (CPC)
D) View rate, cost-per-view (CPV), and follow-on views
Correct Answer
D) View rate, cost-per-view (CPV), and follow-on views
Official documentation: https://support.google.com/partners/answer/3013684
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