Which is the best tip for optimizing a TrueView video for viewer engagement?
Add exclusions to the campaign
Look at engagement rate for targeting and focus on the methods with the highest view through rate
Run both an in-stream and a video discovery version of the ad
Increase each target group’s bid by 100%
Correct Answer
Look at engagement rate for targeting and focus on the methods with the highest view through rate
Official documentation: https://support.google.com/adwords/answer/3013684
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