Where can Shopping campaign ads appear on desktop search results pages?
Correct Answer
Only at the top or to the right of search results.
Key takeaways
Desktop Shopping ads appear at the top of results or in the right-hand panel.
They are never interleaved with organic listings or placed at the page foot.
You cannot buy a specific position — placement is decided in the auction.
Why is this the correct answer?
On desktop, Shopping ads occupy two positions: the block above the text ads at the top of the page, and the panel to the right of the results. They never appear interleaved between organic listings or at the foot of the page the way text ads can. That placement is deliberate — Shopping units are visual and work as a block of comparable products, which suits a header strip or a sidebar rather than a position in a vertical list of links.
Why are the other options wrong?
Only at the top of the search results.
The top is one of the two placements, but this answer misses the right-hand panel, which is the other desktop position.
At any position within the search results.
Shopping ads do not appear at any position within the results. They are not interleaved with organic listings.
Only at the top and bottom of search results
Top and bottom describes where text ads can appear. Shopping units do not run at the foot of the desktop results page.
Frequently asked questions about this topic
Does the same apply on mobile?
Mobile has no right-hand column, so Shopping units appear as a swipeable carousel above or among the results instead. Since most retail traffic is mobile, it is worth checking how your listings render on a phone rather than assuming the desktop layout.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?
- 2Samira recently opened an online potted plant shop and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?Explained
- 3Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?Explained
- 4Where can Standard Shopping ads appear? Choose three. Select 3 Correct ResponsesMultiple correct
- 5Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?Explained
- 6You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?Explained