For a Shopping campaign, you can use AdWords to:
Correct Answer
A) Manage ad group bids
Key takeaways
Bids, budgets and campaign settings live in the advertising account.
Product data, images and site verification live in Merchant Center.
Knowing the split tells you which interface to open for a given problem.
Why is this the correct answer?
The advertising account is where you buy traffic: ad group and product group bids, budgets, campaign settings and priorities all live there. Everything about the products themselves — the data, the images, the website verification — belongs to Merchant Center. Keeping that division straight is the quickest way to answer questions in this exam, and to know which interface to open when something goes wrong.
Why are the other options wrong?
B) Submit product information
Product information is submitted to Merchant Center through a feed or the API, not through the advertising account.
C) Upload additional product images
Images are part of product data and are supplied in the feed to Merchant Center.
D) Manage and validate a website URL
Website claiming and verification is a Merchant Center task, since it establishes ownership of the products' destination.
Frequently asked questions about this topic
What is campaign priority used for?
It decides which of your own campaigns bids when more than one contains the same product. It is a Google Ads setting, and it is the standard way to run a tiered structure where a high-priority campaign with a low bid captures broad traffic first.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct ResponsesMultiple correct
- 2You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?Explained
- 3What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
- 4You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?Explained
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