If a product doesn’t have an image available, you should:
Correct Answer
B) Wait to submit the product until an image is ready
Key takeaways
Hold the product back until a genuine image is available.
Similar products, placeholders and logos all risk disapproval.
The image must match the specific item being listed.
Why is this the correct answer?
An item with no image should wait until one exists. The image is the primary element of a Shopping listing, and every substitute makes things worse: a similar product misrepresents what is for sale, a coming soon graphic is promotional overlay, and a logo is not a product image. All three risk disapproval, and even if they served, a listing that misleads the shopper buys a click that cannot convert.
Why are the other options wrong?
A) Submit an image of a similar product
Showing a different product misrepresents the item and breaches the requirement that the image match what is being sold.
C) Submit a placeholder image with a message, such as “Coming Soon”
Placeholder graphics with text are promotional overlay, which the image policy does not allow.
D) Submit a full color version of your store’s logo
A logo is branding, not a product image, and would tell the shopper nothing about the item.
Frequently asked questions about this topic
Does it hurt my account to have items without images?
Items missing required attributes are disapproved, and a large proportion of disapproved items is itself a signal of feed quality problems. It is better to exclude the item from the feed until it is ready than to submit it incomplete.
Official documentation: https://support.google.com/merchants/answer/188494
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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