Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?
Correct Answer
Responsive Display Ads
Key takeaways
Responsive display ads are the format Smart Shopping adds over Standard Shopping.
They are generated automatically from your product images and text.
That is what extends reach to Display, YouTube and Gmail rather than Search alone.
Why is this the correct answer?
A Standard Shopping campaign serves one thing: product Shopping ads built from your feed. A Smart Shopping campaign additionally assembles responsive display ads from your product images and text, which is how it reaches people on the Display Network, YouTube and Gmail rather than only on Search and the Shopping tab. That extra format is the reason the campaign can remarket to past visitors across the web, and it is the clearest functional difference between the two types.
Why are the other options wrong?
Gmail Ads
Gmail ads were their own campaign type rather than a Shopping format. Smart Shopping reaches the Gmail inventory through its responsive display creative, not by running Gmail ads.
Product Shopping Ads
Product Shopping ads are the core format of a Standard Shopping campaign, so they are common to both rather than exclusive to Smart.
Local Inventory Ads
Local inventory ads are available to Standard Shopping campaigns when local inventory is enabled in Merchant Center, so they are not exclusive to Smart Shopping either.
Frequently asked questions about this topic
Where do the responsive display creatives come from?
Google assembles them from assets it already has: the product images in your feed, plus your logo and any text assets on the campaign. There is no separate creative build step, which is part of the appeal and also why feed image quality matters more than merchants expect.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
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