Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?
Correct Answer
Responsive Display Ads
Key takeaways
Only Smart Shopping generates responsive display ads from your feed assets.
Product Shopping ads and local inventory ads are available to Standard Shopping too.
The extra format is what unlocks Display, YouTube and Gmail inventory.
Why is this the correct answer?
Responsive display ads are the differentiator. Both campaign types run product Shopping ads from the Merchant Center feed, but only the Smart variant generates responsive display creative from your product images and text, which is what lets it serve on the Display Network, on YouTube and in Gmail. Without that format the campaign would be limited to Search and the Shopping tab, exactly as a Standard Shopping campaign is.
Why are the other options wrong?
Local Inventory Ads
Local inventory ads can run in a Standard Shopping campaign once local inventory is set up in Merchant Center, so they do not distinguish the two types.
Gmail Ads
Gmail ads were a separate campaign type in their own right. Smart Shopping reaches Gmail through responsive display creative instead.
Product Shopping Ads
Product Shopping ads are the shared foundation of both campaign types.
Frequently asked questions about this topic
Does this distinction still apply today?
The underlying idea carries over to Performance Max, which replaced Smart Shopping and goes further again by adding Search text, Maps and Discover inventory on top of the Shopping feed. Answer the exam as asked, but expect the modern equivalent to be framed around Performance Max asset groups.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Which two of these ad formats can be found in a Performance Max campaign but not a Standard Shopping campaign? Choose two.Multiple correct
- 2Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign?
- 3Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?Explained
- 4You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?
- 5When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?Explained
- 6Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?