Which of these formats promotes in-store products and drives traffic to brick-and-mortar locations?
Correct Answer
Local inventory ads
Key takeaways
Local inventory ads promote what is in stock in a nearby physical store.
They require a local product inventory feed in addition to your main product feed.
They drive footfall rather than online checkout, and support store visit measurement.
Why is this the correct answer?
Local inventory ads are the format built for physical stores. They use a local product inventory feed alongside your normal product feed so Google knows what is actually on the shelf in each location, and the listing then shows nearby availability and directs the shopper to a store rather than to a delivery checkout. The other formats in this question are all online-only: they can sell a product, but none of them carries store-level stock information or drives footfall.
Why are the other options wrong?
Product Shopping ads
Product Shopping ads promote online inventory and send the shopper to a product page. They carry no store-level stock data.
Carousel ads
Carousel ads are a creative layout for showing several items, not a Shopping format tied to physical store inventory.
Gmail ads
Gmail ads served inside the inbox and had no connection to local stock or to driving store visits.
Frequently asked questions about this topic
What do I need in place to run local inventory ads?
A Merchant Center account with the local inventory programme enabled, a Business Profile linked so Google knows your store locations, and a local product inventory feed giving per-store availability. Stock accuracy is the hard part, because a shopper who drives to a store for an item that is not there is a worse outcome than no ad at all.
How do I measure whether they drove footfall?
Store visit conversions are the closest measure, where they are available for your account and country. They are modelled rather than counted individually, so treat them as a directional signal for comparing campaigns rather than an exact tally of people through the door.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Which ad format promotes in-store products and also drives traffic to stores? Select 1 Correct ResponsesExplained
- 2Which ad format promotes in-store products and also drives traffic to stores?
- 3Which of these formats promotes in-store offerings while also driving traffic to stores?
- 4Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
- 5BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)Multiple correct
- 6Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?