Which ad format promotes in-store products and also drives traffic to stores? Select 1 Correct Responses
Correct Answer
Local inventory ads
Key takeaways
Local inventory ads surface in-store stock to nearby shoppers.
They need a local product inventory feed and a linked Business Profile.
Their goal is footfall, measured through store visit conversions where available.
Why is this the correct answer?
Local inventory ads are the only format here tied to physical stock. They combine your product feed with a local product inventory feed that reports availability per store, so the ad can tell a nearby shopper that the item is in stock and send them to the shop rather than to an online basket. Product Shopping ads, carousel ads and Gmail ads are all online formats with no store-level inventory data behind them.
Why are the other options wrong?
Product Shopping ads
Product Shopping ads sell online inventory and link to a product page, with no notion of which store holds the item.
Carousel ads
Carousel ads are a display layout rather than a Shopping format, and carry no local stock information.
Gmail ads
Gmail ads ran in the inbox and had no local inventory or store-visit role.
Frequently asked questions about this topic
How often should local inventory be updated?
As close to real time as you can manage, because the value of the format collapses if the advertised stock is not there. Retailers typically push local inventory updates at least daily, and higher-turnover categories more frequently than that.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
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