Why can’t Ellen see any benchmark data for her new Shopping campaign?
Correct Answer
C) There aren’t enough comparable products from other advertisers
Key takeaways
Benchmark data needs enough comparable products from other advertisers.
Sparse comparison sets mean no benchmark, to protect individual advertisers' data.
It reflects the market, not a mistake in your campaign.
Why is this the correct answer?
Benchmark metrics compare your performance against other advertisers promoting similar products, so they can only be shown when enough comparable products exist to form an anonymous comparison group. Without that, Google would either have no baseline or risk exposing an individual competitor's data, so the columns simply stay empty. It is a limitation of the comparison set rather than anything Ellen has done wrong.
Why are the other options wrong?
A) She is already outbidding her competitors
Outbidding competitors would affect your own position, not whether comparison data can be calculated.
B) She doesn’t have enough products in the campaign to compare to others
The requirement is comparable products from other advertisers, not a minimum number of products in your own campaign.
D) Her campaign has reached its daily budget limit
Hitting a daily budget limits delivery. It does not remove benchmark columns.
Frequently asked questions about this topic
What do benchmark CTR and benchmark max CPC actually tell me?
They give a sense of what similar advertisers are achieving and bidding for comparable products, which is useful context when your own numbers look poor. They are not targets — a niche catalogue can reasonably sit well away from the benchmark.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
- 2Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)Multiple correct
- 3After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?
- 4Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?
- 5May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?
- 6You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct ResponsesMultiple correct