AC
Shopping Ads CertificationAnswer verified

Ben is creating product images. A common best practice is to:

A) Display the merchant website name over all images
B) Ensure all images are high-quality
C) Include all varieties of a product in one image
D) Include brand names in the images

Correct Answer

B) Ensure all images are high-quality

Key takeaways

  • Submit the largest, highest-resolution image you have.

  • Show the product clearly, ideally on a plain background.

  • No overlaid text, watermarks, merchant names or promotional badges.

Why is this the correct answer?

Image quality is the baseline requirement, because the image is the largest and most persuasive part of a Shopping listing. Submit the largest, highest-resolution version you have and let Google resize it, showing the product clearly against a plain background. The things to avoid are all additions: overlaid text, watermarks, merchant names and promotional badges breach the image policy and cause disapprovals.

Why are the other options wrong?

A) Display the merchant website name over all images

Overlaying the merchant name is promotional text on the image, which breaches the image requirements and risks disapproval.

C) Include all varieties of a product in one image

Cramming every variety into one image makes it unclear what is being sold. Each variant should have its own image matching its own item.

D) Include brand names in the images

Brand names belong in the brand attribute and the title, not burned into the image, where they count as promotional overlay.

Frequently asked questions about this topic

Should each product variant have its own image?

Yes. The image should match the specific item being listed, so a blue shirt shows the blue one. Mismatched variant images confuse shoppers and can lead to disapprovals where the image clearly does not match the product data.

What image issues cause disapprovals most often?

Promotional overlays and watermarks, placeholder or generic images, and images that do not match the product described. Merchant Center Diagnostics names the affected items, which is the quickest way to work through them.

Official documentation: https://support.google.com/merchants/answer/188494#image_link

Topics in this question

About the Shopping Ads Certification

The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.

Exam guide and all 407 Google Ads Shopping questions →

Related Google Ads Shopping questions

  1. 1How do product images and prices contribute to a seamless shopping experience in Shopping Ads?Explained
  2. 2Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Select 2 Correct ResponsesMultiple correct
  3. 3You’re using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images and YouTube. In this scenario, what’s a benefit that you gain with Performance Max?Explained
  4. 4Which benefit do you get from using Performance Max campaigns to run across Google platforms including YouTube, Google Search, and Google Images?Explained
  5. 5You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?
  6. 6You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?