Which table should you use in a query meant to help you choose new Amazon audiences that may benefit your Amazon DSP campaign performance?
amazon_audiences
dsp_audiences
dsp_impressions_by_user_segments
dsp_impressions_by_matched_segments
Correct Answer
dsp_impressions_by_user_segments
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 94 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?
- 2Rule-based audience creation leverages a separate set of tables than those utilized for AMC reporting.
- 3Which table would you leverage for a query when your objective is to understand how your current audience strategy is performing for your campaigns?
- 4You can activate AMC rule-based audiences on _____________.
- 5Which of the following statements about AMC lookalike (LAL) audiences is false?
- 6What can Amazon shopping insights be used for?