AC

Which table would you leverage for a query when your objective is to understand how your current audience strategy is performing for your campaigns?

amazon_attributed_events_by_conversion_time
conversions_with_relevance
dsp_impressions_by_matched_segments

Correct Answer

dsp_impressions_by_matched_segments

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About the Amazon Marketing Cloud Certification

The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.

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Related Amazon Marketing Cloud questions

  1. 1Which table should you use in a query meant to help you choose new Amazon audiences that may benefit your Amazon DSP campaign performance?
  2. 2Rule-based audience creation leverages a separate set of tables than those utilized for AMC reporting.
  3. 3If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?
  4. 4Why is this query unsuitable for assembling a rule-based audience of those who have completed a conversion event? SELECT user_id FROM conversions
  5. 5The submitted queries table provides details of the query executed and a link to download your aggregated report as a _______ when it’s ready.
  6. 6Why would this query fail? SELECT campaign, SUM(impressions) AS impressions FROM dsp_impressions