New-to-brand metrics are only relevant for __________.
detail page view events
pixel events
add to cart events
purchase events
Correct Answer
purchase events
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 94 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1What types of Sponsored Products records will have spend metrics?
- 2Which table should you use in a query meant to help you choose new Amazon audiences that may benefit your Amazon DSP campaign performance?
- 3Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).
- 4Which action can be used to determine if NULL values are a natural occurrence within your report or the result of aggregation thresholds?
- 5Cost and fee fields are always reported in microcents.
- 6Why would this query fail? SELECT campaign, SUM(impressions) AS impressions FROM dsp_impressions