What is an exploratory query?
A query that tests whether a specific supply source may prove valuable for your campaign’s key performance indicators (KPIs)
A query that asseses the efficacy of your marketing strategy; insights from this type of query can be used to refine your Amazon Ads media mix
A query run to understand what is live within your connected Amazon Ads accounts or to quickly get campaign IDs or other values used to filter in another query
A query that tests whether a specific audience segment or segments may prove valuable for your campaign’s key performance indicators (KPIs)
Correct Answer
A query run to understand what is live within your connected Amazon Ads accounts or to quickly get campaign IDs or other values used to filter in another query
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 94 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Which panel within the AMC UI contains a repository of Amazon-authored SQL templates along with use cases, instructions and examples of query results.
- 2Which of these exploratory queries would allow you to generate a list of all Amazon DSP creative active during your chosen time window?
- 3Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
- 4Which of these statements is true regarding recurring query automation?
- 5Which of these analyses can be accomplished with an overlap query?
- 6How would you adapt this query to limit results to Sponsored Products keyword targeting only? SELECT ad_product_type, targeting, customer_search_term, match_type, SUM (spend)/100000000 AS total_cost_dollars, ((SUM (spend)/100000000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions, SUM (clicks) AS clicks, (SUM (clicks)/SUM (impressions)) AS ctr FROM sponsored_ads_traffic WHERE match_type IN (‘PHRASE’, ‘BROAD’, ‘EXACT’) GROUP BY 1,2,3,4