AC

Which key levers would you recommend to strengthen user trust?

Transparency, control, personalization, and data collection
Control, usefulness, personalization, and cross-site identifiers
Security, usefulness, data collection, and cross-site identifiers
Transparency, security, control, and usefulness

Correct Answer

Transparency, security, control, and usefulness

About the Privacy for Agencies and Partners Certification

The Privacy for Agencies and Partners Certification is about advertising in a privacy-first world: collecting first-party data with consent, using consent mode and enhanced conversions, and measuring performance when cookies and identifiers are limited.

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