Which of the following is a condition required for enhanced conversions usage?
Must use conversions from Google Analytics or offline conversions as your conversion source
Must have email addresses and mobile numbers to match with Google logged-in data
Use Google Display Ads or Display & Video 360 (DV360) as the main ads buying platform.
Google Ads Conversion tracking as your conversion source
Correct Answer
Google Ads Conversion tracking as your conversion source
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About the Privacy for Agencies and Partners Certification
The Privacy for Agencies and Partners Certification is about advertising in a privacy-first world: collecting first-party data with consent, using consent mode and enhanced conversions, and measuring performance when cookies and identifiers are limited.
Exam guide and all 74 Privacy for Agencies questions →Related Privacy for Agencies questions
- 1Which of the following are three use cases for the Privacy Sandbox?Multiple correct
- 2Fewer data signals present new challenges for measuring the business impact of paid advertising. However, better analysis and measurement techniques can help advertisers see a representative view of performance across channels, allowing for the generation of insights and adjustment of marketing strategies accordingly. Waiting to act may lead to poor investment decisions that impact profitability. There is already less data available for measurement due to various changes: Over time, data around individual user touchpoints will be lost, replaced by anonymized and modeled information. Fewer conversions will be observable through traditional tracking, more conversions will be modeled, and some conversions will be lost.Multiple correct
- 3What’s a main benefit of linking Google Analytics and Google Ads?
- 4Your client would like to improve their marketing strategy with privacy-centric solutions. Which two steps should they take to begin the process?Multiple correct
- 5Which three durable solutions can most clients implement today to enhance their marketing strategy?
- 6Why is Smart Bidding a durable, privacy-safe solution?