If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?
Segment overlap
Free form
Cohort explorations
Funnel exploration
Correct Answer
Funnel exploration
Official documentation: https://support.google.com/analytics/answer/9327974
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About the Google Analytics Certification (GA4)
The Google Analytics Certification tests your understanding of GA4: how data is collected through events, how accounts, properties and data streams fit together, and how to use standard reports, explorations and audiences to answer business questions.
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- 1You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?
- 2Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?
- 3In Google Analytics 4 (GA4) , standard reports provide a good overview — but when you need deeper insights , you turn to Explorations . The GA4 Certification exam frequently includes questions about Explorations, particularly how to use funnel analysis , path exploration , and segment overlap . This article breaks down each Exploration type, explains when to use it, and prepares you for the logic used in real exam questions. Explorations are custom, interactive reports in GA4 that allow marketers and analysts to: You can access Explorations from the “Explore” section in the GA4 interface. Used to analyze how users progress through a defined series of steps , such as:
- 4Your business has a website and an app, and you want to analyze user journeys across these two platforms, as well as see how new users arrive at your website and app. Which of the following should you use for these insights?Explained
- 5If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?
- 6To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore. What’s the default setting for who can see the exploration?