When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
Google Ads can use these conversions to adjust and optimize your ad copy
Google Ads can use these conversions to see industry benchmarking data
Google Ads can use these conversions to generate new keyword ideas
Google Ads can use these conversions to optimize your bids for ad placements
Correct Answer
Google Ads can use these conversions to optimize your bids for ad placements
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About the Google Analytics Certification (GA4)
The Google Analytics Certification tests your understanding of GA4: how data is collected through events, how accounts, properties and data streams fit together, and how to use standard reports, explorations and audiences to answer business questions.
Exam guide and all 236 Google Analytics (GA4) questions →Related Google Analytics (GA4) questions
- 1Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?
- 2When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
- 3An analyst wants to use the form_submission event for bidding optimization in a linked Google Ads account. According to the recommended workflow in Google Analytics, what's the required first step before this event can be used as a conversion for advertising?Explained
- 4What's the direct result of sharing key events from Google Analytics with a linked Google Ads account?Explained
- 5Conversion paths can show you how various ads work together on the path to conversions. Where can you find the “Conversion paths” report in your Google Analytics 4 property?
- 6You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?