AC

TrueView campaigns can help advertisers optimize for:

A) conversions
B) views and engagements
C) clicks
D) impressions

Correct Answer

B) views and engagements

Official documentation: https://support.google.com/adwords/answer/150471

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Related Google Ads Video questions

  1. 1The three trends are streaming on TV, short-form content, and shopping on YouTube which advertisers should know about to better understand how the platform can help them achieve their goals.
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