A user is creating a new campaign and wants Google Ads to recommend specific features and settings. What action should they take at the start of the setup?
Correct Answer
Select a campaign goal .
Why is this the correct answer?
They should select a campaign goal. The goal is the first choice in campaign creation, and it shapes everything that follows: Google Ads uses it to suggest campaign types, bid strategies, formats and settings suited to the outcome you have named, and to hide options that do not serve it. Choosing sales, leads, website traffic, brand awareness or app promotion therefore does more than label the campaign — it configures the guidance you receive throughout setup. The goal can be changed later, and a campaign can be created without goal guidance if an experienced advertiser prefers to configure everything manually, but skipping it forfeits the recommendations the question is asking for. It also matters that the goal reflects the real business outcome, because it feeds the definition of success the campaign will be judged and optimised against.
Why are the other options wrong?
Link a Firebase account.
Linking Firebase brings app event data into Google Ads. Useful for app campaigns, but not the step that triggers setup guidance.
Set the budget and campaign dates.
Budget and dates are set later in the process, after the goal and campaign type have shaped the available options.
Skip the goal selection.
Skipping goal selection is possible but removes exactly the recommendations the user wants.
Real-world example
A marketer new to video selects the brand awareness and reach goal at setup. Google Ads then suggests reach-appropriate campaign subtypes, CPM-based bidding and frequency settings, rather than presenting conversion-focused options that would not suit the objective.
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 453 Google Ads Video questions →Related Google Ads Video questions
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