Which TrueView ad format is billed by CPA?
TrueView for reach
TrueView discovery
TrueView in-stream
TrueView for action
Correct Answer
TrueView for action
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- 1TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
- 2Which TrueView ad format is billed on a CPM basis?
- 3Match the marketing objective with the TrueView ad format that’s optimized for that objective.
- 4Which TrueView ad format is optimized for product awareness?
- 5Which TrueView ad format is optimized for lift in ad recall?
- 6In which TrueView format(s) can an advertiser use a companion banner?