The most effective way to control the number of times someone sees an ad is by:
A) Monitoring audience retention metrics with YouTube Analytics
B) Setting a lower cost-per-view (CPV) bid at the target group level
C) Lowering bidding levels
D) Setting a frequency cap
Correct Answer
D) Setting a frequency cap
Official documentation: https://support.google.com/adwords/answer/117579?hl=en
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 453 Google Ads Video questions →Related Google Ads Video questions
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