Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?
Listening, monitoring, following up
Identity, recommendation, meaning
Verification, confirmation, response
Awareness, consideration, action
Correct Answer
Awareness, consideration, action
Topics in this question
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
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- 1Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
- 2YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
- 3Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?
- 4Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
- 5Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?
- 6Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)Multiple correct