A cosmetics brand wants to move users from awareness to consideration using their compelling story. Why should they use Video view campaigns?
Correct Answer
To drive quality views at a target cost-per-view
Why is this the correct answer?
Because they exist to drive quality views at a target cost-per-view. Video view campaigns optimise for views that indicate genuine attention rather than fleeting impressions, and they let the advertiser manage efficiency through a target cost per view. That is the right fit for the consideration stage: the brand has a story worth watching, and success means people actually watching enough of it to be persuaded, not merely being served an impression. It also sits in a sensible place in the funnel. Reach and frequency buying at CPM suits awareness, where the goal is how many people see the ad, while action-focused campaigns suit the bottom of the funnel where a conversion is expected. Consideration is about depth of engagement, which is what a view-optimised campaign buys.
Why are the other options wrong?
To reach customers exclusively on the search results page
Video campaigns serve on YouTube and video partners, not exclusively on the search results page.
To guarantee a 100% view-through rate
No campaign type can guarantee a 100% view-through rate. Viewers can always skip or leave.
To maximize impressions at a fixed CPM
Maximising impressions at a fixed CPM is an awareness and reach approach, which does not optimise for people watching the story.
Real-world example
A cosmetics brand runs a 90-second founder story as a video view campaign at a £0.03 target cost per view. It buys 1.4 million quality views in a month, and remarketing to viewers who watched past 30 seconds converts at three times the rate of cold traffic.
Topics in this question
About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
Exam guide and all 453 Google Ads Video questions →Related Google Ads Video questions
- 1A content creator wants to know the added value of their Video view campaigns. Which metric shows follow on likes and subscribers driven by the campaign?Explained
- 2A brand wants to make sure their entire 15-second message is seen by their audience to drive the highest possible brand awareness. Which Video reach campaign subtype should they select?Explained
- 3When creating a Google Video campaign with ‘brand awareness and reach’ as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- 4You’re creating a Google video campaign with ‘brand awareness and reach’ as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- 5If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?
- 6While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?