What’s the best description of Affinity Audiences on YouTube?
Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
Affinity Audiences on YouTube reach people based on their age, connections, and product count.
Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.
Affinity Audiences on YouTube reach people based on their lifestyle, interests, andconsumption habits.
Correct Answer
Affinity Audiences on YouTube reach people based on their lifestyle, interests, andconsumption habits.
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About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
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- 1Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
- 2You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
- 3Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct ResponsesMultiple correct
- 4Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)Multiple correct
- 5Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars. She tells them that, with data and tools, google powers YouTube and delivers proven results. What other reason could Jane give to convince her client to use YouTube?
- 6Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?