Why is average view frequency important to measure?
A) It lets you continually track conversions
B) It tells you how many people are viewing the ad
C) It shows you how engaged people are with the ad
D) It shows how often the average person sees or interacts with the ad
Correct Answer
D) It shows how often the average person sees or interacts with the ad
Official documentation: https://support.google.com/partners/answer/6024272?hl=en
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- 1What does average view frequency measure?
- 2You’re running a Google video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like ‘Video played to’, what measurement solution would you use?
- 3If you’re running a Google video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like ‘Video played to?’
- 4What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?
- 5If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?
- 6You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?