Why is it recommended to have a remarketing list with a Smart Shopping campaign?
Correct Answer
A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
Key takeaways
Remarketing lists improve the automation's targeting from day one.
Users who already engaged with your products convert at a higher rate.
The benefit is audience quality, not keywords or store visits.
Why is this the correct answer?
The recommendation exists because remarketing lists sharpen the automation's view of who is worth bidding on. Users who have already shown interest in your products convert at a higher rate than users who have not, so handing the campaign that list improves the quality of its predictions from the start rather than making it learn the pattern from scratch. It is about reaching likely repeat purchasers, not about keywords, local footfall or in-store buyers.
Why are the other options wrong?
A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
Local footfall is driven by local inventory ads and store visit conversions. A remarketing list attached to a Shopping campaign does not do this.
A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.
A website remarketing list is built from online behaviour, so it does not represent people who bought in a physical store.
A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
Shopping campaigns have no positive keywords, so a remarketing list cannot capture or supply them.
Frequently asked questions about this topic
Does adding a remarketing list restrict who sees my ads?
No. In an automated Shopping campaign the list acts as a signal that helps the system find likely buyers, rather than as a hard targeting restriction. The campaign can still serve to people outside the list when it predicts a conversion is likely.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1What benefit does a remarketing list have for a Smart Shopping campaign?
- 2How can a remarketing list help a Smart Shopping campaign?Explained
- 3You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
- 4Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?
- 5How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?Explained
- 6Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?