Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?
Correct Answer
It promotes brand awareness, so it will appear at the top of search results after a Google search for “custom ottoman.”
Key takeaways
Showcase Shopping ads answered broad, early-stage category searches.
They appeared at the top of results as an expandable branded unit.
They were a discovery format rather than a product-specific one.
Why is this the correct answer?
Showcase Shopping ads were built for broad, early-stage queries — the searches where someone knows the category but not the product, like custom furniture. They appeared at the top of the search results as an expandable branded unit, so Brenda would find hers by running that kind of general search rather than a specific product one. They were a discovery format for the top of the funnel, which is why they were triggered by non-specific queries.
Why are the other options wrong?
It will rotate with other ads, so it may be seen randomly in the sidebar after any Google search.
Showcase ads were not rotated randomly across unrelated searches. They were matched to relevant broad queries like any other ad.
It’s placed for impact, so it will be found in the first- and last-third of a YouTube video about furniture.
This describes video advertising on YouTube, which is a different format entirely.
It’s placed for relevancy, so it will appear on a similar business’ website, in the sidebar.
Appearing in a sidebar on another business's website describes the Display Network, not a Shopping search format.
Frequently asked questions about this topic
Do Showcase Shopping ads still exist?
No — the format has been retired since this question was written. The broad, discovery-stage role it played is now covered by Performance Max and Demand Gen, so answer the exam as asked but expect current material to frame it differently.
Why not just check the ad preview tool?
For seeing your own ad without affecting statistics, the Ad Preview and Diagnosis tool in Google Ads is the right approach in any era, because repeatedly searching for your own ads racks up impressions without clicks and skews your click-through rate.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 407 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?
- 2Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)Multiple correct
- 3Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?
- 4Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?
- 5Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?
- 6Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?