You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
Highlighting product uniqueness.
Improving the navigation of the landing page.
Focusing on connecting to a wider audience.
Adding more negative keywords.
Correct Answer
Adding more negative keywords.
Topics in this question
About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
Exam guide and all 210 Google Ads Search questions →Related Google Ads Search questions
- 1An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
- 2What’s an advantage of using Smart Bidding with broad match?
- 3What’s a benefit of using Smart Bidding with broad match?
- 4Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?Explained
- 5Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
- 6You’re marketing a new line of cleaning services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal?Multiple correct