AC

The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?

Encourage consumers to purchase electric cars.
Have more people view the company’s website.
Promote videos about the business mission.
Increase email list signups from potential consumers.

Correct Answer

Increase email list signups from potential consumers.

Official documentation: https://support.google.com/google-ads/answer/7450050

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