A brand has strict compliance requirements and must include specific legal disclosures in every ad. What feature should they use with Final URL expansion for their AI Max ads?
Correct Answer
Text disclaimers
Why is this the correct answer?
They should use text disclaimers. Final URL expansion and AI-generated ad text mean the exact wording of an ad varies by query, which is a problem for regulated advertisers who must show fixed legal language every time. Text disclaimers solve it by pinning required wording to the ad so it appears alongside whatever creative is generated, letting a brand in finance, healthcare, insurance or gambling take advantage of AI Max without breaching its compliance rules. The wider point is that AI Max is built to be constrained. Disclaimers govern required text, URL exclusions keep traffic off unsuitable pages, brand controls and locked assets protect key messaging, and negatives still apply. Compliance-heavy advertisers should configure those guardrails first and then enable expansion, rather than deciding that automation is off-limits.
Why are the other options wrong?
Keyword insertion
Keyword insertion drops the matched keyword into ad text. It cannot guarantee that required legal wording appears.
Countdown customizers
Countdown customizers insert a deadline timer. They have no role in compliance wording.
Location insertion
Location insertion adds a place name to the ad and does nothing for disclosures.
Real-world example
A consumer lender must show representative APR wording in every ad. They enable AI Max with a text disclaimer carrying the required APR statement, so generated headlines adapt to each query while the regulated wording appears on every impression and the compliance team signs off.
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