Which two statements are true about evaluating your existing ad campaigns? (Choose two.) Select All Correct Responses
Select all correct answers
Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.
When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
Measurement results should lead to actionable insights; it should inform your decision-making.
One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.
Correct Answers
Measurement results should lead to actionable insights; it should inform your decision-making.
One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 361 Google Ads Measurement questions →Related Google Ads Measurement questions
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