Which statement is true about time-decay attribution?
It includes converting and non-converting paths.
It’s the most advanced model in Google’s attribution products.
It algorithmically evaluates individual customer paths.
It gives more credit to the touch-points closest to the conversion.
Correct Answer
It gives more credit to the touch-points closest to the conversion.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 361 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Which two of the following statements are true about Attribution reports? Select All Correct ResponsesMultiple correct
- 2Which statement describes rules-based attribution?
- 3Which statement describes linear attribution?
- 4Which Attribution settings govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics?
- 5What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
- 6A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?