Following are the correct matches of conversion goals with their correct method.
Match each item to its pair
| Track phone numbers on a mobile website | Track clicks on a text link, image, or button |
|---|---|
| Track calls from ads | Add call extension to your Google ad |
| Track calls to a phone number on a website | Use a Google forwarding number |
Topics in this question
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 361 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Which two of the following statements are true about conversion tracking? Select All Correct ResponsesMultiple correct
- 2Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate? Select All Correct ResponsesMultiple correct
- 3Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.) Select All Correct ResponsesMultiple correct
- 4Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance. Select All Correct ResponsesMultiple correct
- 5A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?
- 6If an ad campaign is optimized by Google’s AI, what’s happening?