Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.) - Latest Question Answers of Google Certification Exams
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To advertise a business’s online and local inventory and boost website or store traffic. — Shopping campaign
To increase engagement, app installs, and in-app actions (like signing up for a newsletter). — App campaign
To increase exposure and reach audiences with specific interests across the web. — Display campaign
Correct Answers
To advertise a business’s online and local inventory and boost website or store traffic. — Shopping campaign
To increase engagement, app installs, and in-app actions (like signing up for a newsletter). — App campaign
To increase exposure and reach audiences with specific interests across the web. — Display campaign
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 153 Google Ads Display questions →Related Google Ads Display questions
- 1Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin's marketing goals? - Latest Question Answers of Google Certification Exams
- 2A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
- 3As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
- 4Loretta is the advertising director for a large meal kit company. She’s setting up a Google Display campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach that a Google Display campaign can provide to Loretta?
- 5Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
- 6Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?