AC

Which environment allows you to inspect AMC tables at record level?

An AMC advertiser instance
An AMC account
A manager account
An AMC sandbox instance

Correct Answer

An AMC sandbox instance

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About the Amazon Marketing Cloud Certification

The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.

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Related Amazon Marketing Cloud questions

  1. 1Why is the AMC sandbox a helpful environment for testing queries?
  2. 2Rule-based audience creation leverages a separate set of tables than those utilized for AMC reporting.
  3. 3Which AMC tables would be required for determining the Amazon-attributed conversion volumes per frequency bucket (including Amazon DSP traffic only)?
  4. 4Super Power Batteries, a consumer-packaged goods brand, is new to AMC and wants to learn more about what tables are available to query. Where in the AMC UI can they find this information?
  5. 5Why are developer resources required for creating first-party tables in AMC?
  6. 6Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.