What are custom parameters?
Custom models that you can use for AMC lookalike audience generation
Credentials for the S3 bucket that you have connected to your AMC instance
Synthetic signals that exist within an AMC sandbox instance, which mimic the structure and statistical properties of those records in an advertiser instance
Parameters that can be invoked in your SQL query and replaced by specified values during query execution
Correct Answer
Parameters that can be invoked in your SQL query and replaced by specified values during query execution
About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 94 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Custom parameters help make queries more reusable because they __________.
- 2Which event table can be used when attributing conversions to your campaign using custom logic (e.g., 28 day lookback window)?
- 3Columns in the HIGH and VERY_HIGH aggregation threshold categories cannot be used when applying ____________ to your query.
- 4Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.
- 5Why is the AMC sandbox a helpful environment for testing queries?
- 6How long can AMC accrue and retain Amazon Ads events?